FOR IMMEDIATE RELEASE
October 24, 2025
Editor’s Note: Photo Attached: Weis Markets recipe of a Spicy Asian Ground Pork Burger
PA Pork Strengthens Retail Partnerships with Weis Markets and Allegiance Retail Services
The Pennsylvania Pork Producers Council (PA Pork), continues to build strong retail connections through strategic collaborations with Weis Markets and Allegiance Retail Services, reaching thousands of consumers with engaging, educational content promoting fresh pork.
In September, PA Pork teamed up with Weis Markets for a social-media campaign featuring registered dietitian Kimberly Varner, RD, who shared simple, flavorful pork recipes that inspire confidence in the kitchen. The campaign’s videos, featured on Weis’s Facebook, Instagram and TikTok pages, generated significant viewership.
To encourage trial and engagement, Weis hosted a $25 gift-card giveaway and distributed pork coupons through social media and Penn State tailgate prize packs. Weis Quality Ground Pork saw notable increases in month-over-month and year-over-year sales Compared to the month prior to the promotion: 23% increase in sales and 21% increase in units sold. Year over year for the month of September: 103% increase in sales and 55% increase in units sold
The partnership extends beyond Weis through PA Pork’s collaboration with Allegiance Retail Services, a cooperative serving independent supermarkets across the Northeast. Through a custom recipe, email blast, and a cooking class, the Allegiance partnership helps highlight pork’s versatility and nutritional value at member stores including Foodtown, Brooklyn Harvest and Fresh Grocer.
The video shorts and longer-format content illustrate this multi-channel approach:
- Short video 1 – Weis Markets partnership
- Short video 2 – Allegiance partnership
- Video – “Trim & Tasty Protein – Cooking with Lean Pork!”—featuring a cooking class with a registered dietitian teaching about lean pork’s benefits.
- Video – “Sheet Pan Pork Chops with Fall Vegetables” —demonstrating a recipe that pairs pork with fall produce for a nutritious meal.
Together with its retail partners, PA Pork continues to strengthen the connection between farmers, retailers and consumers, ensuring pork remains a trusted and loved protein across Pennsylvania and beyond.
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The Pennsylvania Pork Producers Council (PPPC) administers the Pork Checkoff on behalf of the state’s nearly 3,000 pig farmers. PPPC acts as a steward for Pork Checkoff funds at the state level and is charged with executing specific programs in the areas of promotion, research and education. No funds may be used for lobbying or to influence government policy. Checkoff-funded promotions are designed to increase domestic pork sales through consumer, retail and food service outreach. Additionally, Checkoff-funded research is administered in all areas of pork production, processing and human nutrition to develop a higher quality, more profitable and innovative product in the competitive meat protein market.
